Back in the early 1990s, NYNEX Yellow Pages put together an ingenious series of television commercials. Each one took a heading out of the business section of the phone book, warped its meaning, and then turned that new meaning into a thirty-second sketch. The fun part for us puzzle lovers was in trying to figure out what the pun was going to be before the big reveal at the end.

I’ve found these commercials on YouTube. It’s a shame the name of each commercial is embedded in the filename, which means you’ll likely see the punch line before you have a chance to guess it. That doesn’t make the commercials less wonderful, though.

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