Wendy’s Viral Marketing Victory (with a side of French fries)

Some of my all-time favorite puzzling experiences have been part of roleplaying games, so it warms my heart to see more and more people discovering Dungeons & Dragons and other tabletop RPGs. Not only are they a wonderful way to connect with friends and tell stories, but they inspire me to create new and innovative puzzles.

Both the Netflix series Stranger Things and the CBS sitcom The Big Bang Theory have helped bring roleplaying games to greater mainstream attention (as shows like Community and Freaks and Geeks did in the past), and now, even fast food chains are getting in on the pencil, paper, and dice-loaded pastime.

Yes, Wendy’s has created its own roleplaying game.

Feast of Legends is a self-contained roleplaying adventure that is both staggeringly detailed and shamelessly self-promotional. This NINETY-SEVEN page downloadable PDF contains the rules for building your character, equipment, rules, setting details, and different character classes (like the Order of the Frosty or the Order of the Spicy Chicken Sandwich), each with their own bonus abilities.

It’s actually a terrific introduction to roleplaying games as a whole, discussing concepts like how many actions you can take on a given turn, how combat works, and which dice to use.

They even created an online dice roller for you to use if you don’t own roleplaying dice!

(For RPG aficionados, the system is reminiscent of both D&D’s fourth and fifth edition rulesets, though not nearly as involved, obviously.)

Once you’ve created your character — an easy task, given the streamlined (but effective) character creation instructions in the first half of the handbook — there’s an entire campaign included to play through!

Yes, a five-part adventure awaits players willing to explore Freshtovia, battle the evildoers who seek to force frozen beef on people across the land, from Costa del Spicy to Roast Beach, from The Box to Biggie Vale.

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Oh, you were curious about the shameless self-promotion? Trust me, we’re getting to that.

It starts with the setting — the mythical land of Freshtovia, in the realm of Beef’s Keep, where Queen Wendy requires your help to battle the monstrous threat of frozen beef. You can arm yourself with various implements (the spork caught my eye) as you prepare to do battle with the Ice Jester (a thinly veiled take on Ronald McDonald) and his minions, including violent versions of the Hamburglar (aka the Beef Bandit) and the Fry Guys.

Not only that, but there are rules regarding the bonuses you get for eating Wendy’s food while you play (as well as minuses for any characters eating from a different fast food chain during the game).

It’s seeded throughout the game, and on the website as well. On the page explaining how RPGs work, readers will find this text:

Beef’s Keep is a wide open world waiting for you to explore it. Make the world your own, expand your adventure, and most importantly, buy Wendy’s. Wait, we meant to say have fun. Also, buy Wendy’s.

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As a writer and a content creator, I was a little disappointed to see that this voluminous and impressive PDF was lacking in one crucial detail: credits for all the hard work that must’ve gone into it.

Yes, there is a brief credit near the end — illustrations by Alex Lopez, maps by Collin Fogel — and a few signatures and identifying marks hidden in some of the art, but what about the writing? What about the well-crafted adventure? What of all the puns?!

I really had to go hunting in order to track down who exactly deserves the kudos for this engagingly ridiculous endeavor. The credit belongs to the company VMLY&R and their Wendy’s team, including @TonyMarin and @SmugKeck.

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Designed to launch in time for New York Comic-Con — coinciding with a play-through on the popular webseries/podcast Critical Role — Feast of Legends seems like a rousing viral success.

Yes, there is naturally some pushback on the Internet — some for campaign donations made by the CEO of Wendy’s, some for how Wendy’s employees are treated — and some directed at the RPG itself, viewing it as a thinly-veiled propaganda tool (or an anti-union screed designed to brainwash the puny minds of roleplayers).

Politics and social issues aside, I’m calling this project a win. People that have never played a roleplaying game before have asked me about it, and roleplaying games in general are in the news because of this. If this brings more people into one of my favorite activities and opens up a new world of puzzles and games for them, then I thank Wendy’s for making that possible.

And yes, we’re probably going to end up playing this at the office at some point.


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How Dungeons & Dragons Brings Us Together

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One of my favorite things about puzzles and games is the way they bring people together. It could be gathering around a table for a session of Dungeons & Dragons, enlisting a friend in unraveling a tricky crossword clue, or swapping jigsaws with a fellow enthusiast to share the wealth.

Recently, a story about Dungeons & Dragons went viral, but if you haven’t seen it, I’ll happily summarize.


A Twitter user named Antoine H. delivered his grandmother’s eulogy after her sad passing, but wasn’t able to devote the time he wanted to one important aspect of her life, so he took to Twitter later to do so.

At 75 years old, in the last year of her life, she started playing D&D at his suggestion.

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Her first character? A male forest gnome named Terminatur (a combination of “termite” and “nature”).

She helped her fellow players cleanse a haunted house, then made it a home, including inventing a new fruit that became quite popular. (It led to membership in an interplanar ecology organization, The Circle of the Green Hand.)

She even gave the adventuring party its name: “les Bijoutiers Fantaisistes,” the Fanciful Jewelers.

Although her cancer treatment would limit her opportunities to play regularly, she still kept on with the campaign whenever possible, adding delightful new wrinkles to her character.

Her last words to him? “Never change, never lose your family spirit, and keep on playing Dungeons & Dragons.”


As a longtime D&D player, I love this story. Because, as much fun as it is to play the game, it’s the connections you forge DURING play that mean the most. In fact, my favorite roleplaying game memory isn’t from an actual play session.

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It’s from a lazy afternoon hanging out with some of my players, just listening as they shared stories about their favorite moments from the game. (Since each of them had individual adventures, in addition to group adventures, they got to share stories the others hadn’t experienced.) Their reenactments were a pleasure to watch, knowing I had helped craft adventures that they enjoyed so much, they wanted to share them with others.

Getting to tell stories with my friends is an incredible gift, and I can only imagine how much joy it brought both Antoine and his grandmother to find this lovely, unexpected common ground.

You can (and should) click here to read the entire Twitter thread. It’s wonderful.

Also, please share your own stories of how games, puzzles, and RPGs have improved your life and friendships. I’d love to hear them.


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Free RPG Day Returns Tomorrow!

Role-playing games are high on the list of my favorite pastimes, and whether you’re looking for a fun game, a puzzly experience, or a chance to tell some exciting, engrossing stories with friends, you’re bound to find something to enjoy in a role-playing session.

And if you’ve never tried out a role-playing game or dipped a toe into the fascinating world of RPGs, tomorrow is the perfect opportunity for you to do so.

Because tomorrow, Saturday June 15th, is Free RPG Day!

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Established in 2007, Free RPG Day is a collaborative event where RPG publishers team up with game shops, hobby shops, and other game retailers to celebrate role-playing games and try out brand-new and unfamiliar games.

Stores around the world will be offering free adventure modules and quick-play rulebooks for all sorts of different role-playing games — covering everything from classic D&D-style games to spacefaring campaigns — much of it created specifically for Free RPG Day!

Companies like Goodman Games, Paizo Publishing, Green Ronin, Off World Designs, and many more are participating, along with game shops all over the U.S. and across the world.

You can use this store locator to find the nearest participating location, but worry not if you can’t get out to a friendly local game shop!

There are all sorts of online resources celebrating the day as well. For instance, the team at DriveThruRPG are offering a ton of free downloads for you to sample! (Not to mention the articles we’ve written about the subject over the years.)

Will you be celebrating Free RPG Day, fellow puzzlers and PuzzleNationers? Let us know in the comments section below! We’d love to hear from you!


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A World of Puzzles and Games at Norwescon 42!

Your friendly neighborhood puzzle blogger took a trip across the country to attend Norwescon, the premiere fantasy and science fiction convention in the Pacific Northwest.

This was the 42nd edition of the convention, and if you know your sci-fi novels, then you’re not surprised that there were all sorts of references to The Hitchhiker’s Guide to the Galaxy. (The number 42 is a big part of the first novel.)

The convention’s subtitle was “Don’t Panic” (another HHGTTG reference), and lots of convention attendees were in their bathrobes or carrying towels, representing the two main characters of the series, the bathrobe-wearing Arthur Dent and the towel-toting alien tourist Ford Prefect.

As with any convention, the costuming was amazing. There were fairy godmothers, vikings, mermaids, Daleks, folks in Seahawks-colored finery (it was Seattle, after all), a Predator offering free hugs, an inflatable T-rex costume with those robotic grabber arms, and even photo ops with Krampus and Santa! (And Easter Krampus on Sunday.)

One of the oddest moments for me was seeing a group of people in uniforms I didn’t recognize, and realizing they weren’t con attendees, they were the flight crew for an international airline. (The hotel was across the street from the airport.)

Although many of the convention’s panels and events have a writerly focus, plenty of attention is also given to art, films, games, and pop culture, so there was loads for puzzle and game fans to enjoy at the event.

The dealers room — the main area to shop for costumes, books, fabric, t-shirts, memorabilia, collectibles, and more — had several game shops represented, toting loads of games at good prices. (Several of which we’ve reviewed on the Blog in the past, and some that will be reviewed in the future.)

[All hotel nooks and crannies were stuffed with thematic exhibits, including this delightful leave-a-book, take-a-book mini-library a la The Restaurant at the End of the Universe.]

Board game demos were available all day, complete with skillful players to introduce newbies to various games, as well as tabletop roleplaying adventures in all sorts of settings and systems, from Dungeons & Dragons and Vampire: The Masquerade to Pathfinder and more. In fact, one of the gaming spaces was right down the hall from my hotel room, and it was PACKED morning ’til night with enthusiastic roleplayers telling stories, rolling dice, and battling monsters.

There were open games as well as sign-ups for specific games and adventures, including a multi-table multi-hour battle for gang supremacy in the fictional city of Waterdeep.

One of the most intriguing puzzle/game experiences available to try at the convention was Artemis.

Artemis is a spaceship bridge simulator that allows a group of players to essentially play out a Star Trek-esque adventure. Each player has instructions, controls, and a laptop in front of them, as well as a big screen for everyone to view (much like the main viewer on the bridge of the Enterprise).

Two teams, each piloting their own ship (the Artemis or the Intrepid) must battle foes, trade goods, dock with space stations, and explore the galaxy, all while maintaining their weapons, shields, energy usage in the ship, and piloting control, as well as communicating with their sister ship through headset.

I moved back and forth between the two “ships,” watching as the players navigated different challenges, cooperated (and disagreed) on command decisions, managed their resources, and ventured between the stars, all while some pretty impressive graphics tied the whole play experience together.

What really struck me about the Artemis style of play was how much communication was required for success. It is a co-op game in the same vein as Castle Panic!, Forbidden Island, or Spaceteam, but with a lot more personal responsibility. Plus the laptop interfaces for each station were slick and well-designed, bringing that polished Star Trek: The Next Generation feel home.

I was also responsible for some of the puzzliest events at the convention. Although I did participate in some panels on writing, literature, roleplaying games, and movies (both good ones and the worst of b-movies), the two events that were the main focus of my time were a LARP/scavenger hunt based on The Hitchhiker’s Guide to the Galaxy and an escape room based on Star Wars.

The HHGTTG event was built as an in-universe scavenger hunt where players (who were all expected to bring their towels, of course), had to complete five tasks. The completion of each task led to a rune for the players to record on their gamesheet. and earn five runes, then spell them out in a secret location using their towels, in order to ask an important question.

Some of the tasks included:

  • finding HHGTTG character names in a word search grid, then reading the remaining uncircled letters as a secret message
  • singing karaoke to the mermaids at the hotel pool
  • assisting a Vogon poet with her terrible poetry

They had to earn all five runes, then find me in a secret location and spell out the runes with their towels. If they did so correctly, they would bring one of the missing dolphins back to Earth (and received a small stuffed one for their efforts).

[A bag full of dolphins, awaiting a possible return to Earth.]

The Star Wars event was a traditional escape room with puzzles to solve, boxes to unlock, combinations to find, keys to uncover, and a room to escape under a time limit. Designed for the teenaged attendees, the escape room was set on a bounty hunter’s ship, and all of the players were recently captured by the bounty hunter, awaiting transport to an Imperial prison.

But the bounty hunter has fallen victim to one of his own security protocols, so all of the “prisoners” have a chance to escape, if they disable the (Nerf gun-)armed droid blocking the escape pod, as well as either shut off the radiation leak near the pod OR gather enough bacta to heal themselves from radiation damage in order to actually survive the escape.

[Nerf guns and five shipped boxes. An embryonic escape room.]

[The contents of said shipped boxes. An escape room mid-construction.]

Although some of the boxes were opened out of order (by brute force, rather than proper solving) and one of the puzzles had an unfortunate printing error, the players unraveled the mysteries of the bounty hunter’s ship and escaped with only seconds to spare before the Imperials arrived. SUCCESS!

(Plus friend of the blog Jen Cunningham cooked up some lovely victory certificates for the players, which was a cool bonus. Thank you Jen!)

More importantly, despite the hiccups encountered during both events, everyone had fun while playing (either walking away with a small dolphin or a certificate).

The entire convention was a blast (an exhausting one, but a blast nonetheless), and I highly recommend attending Norwescon next year to any fans of horror, sci-fi, fantasy, writing workshops, games, roleplaying, and of course, puzzles.


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Kickstarter Roundup!

Oh yes, it’s that time again.

For years now, crowdfunding platforms like Kickstarter and Indiegogo have been hotbeds of innovative puzzle and game design, and I’m always happy to spread the word about worthy projects that I think will delight and intrigue my fellow PuzzleNationers.

So let’s take a look at some projects that are currently seeking funding and see if any pique your interest!


The first is Peter Gordon’s Fireball Newsflash Crosswords.

Culturally timely clues and entries are a hallmark of this marvelous variation on Gordon’s long-running Fireball Crosswords brand, and you can be guaranteed that each Fireball Newsflash Crossword grid will be well-constructed and cleverly clued.

With twenty puzzles sent to you by email — one every two to three weeks — you’ll always have some terrific puzzling to look forward to.

Gordon has a knack for melding flowing grid design with sharp, topical entry words, and much of the time, you’ll not only be impressed by how much material makes it into the grid, but by what major and minor events you’ve missed recently! Gordon’s history of topnotch puzzles is all the incentive you need to contribute.

He’s already at one-third of his target goal, and he only launched a few days ago. I suspect Peter’s got another successful project on his hands here.

For the roleplaying-game enthusiasts out there, our second offering is right up your alley: Treacherous Traps.

Designed for the 5th edition of Dungeons & Dragons — but easily adapted for all sorts of other RPG systems — Treacherous Traps offers obstacles and surprises for players of any experience level.

Whether you’re selecting one of the specially tailored decks or the hardcover book containing all 250(!) traps, you’re sure to find plenty of devious ammunition to toss at your players.

Treacherous Traps has blown way past its original goal, but there’s still plenty of time to get in on the ground floor of some fun and crafty additions to any roleplaying campaign.

For our third and final offering today, we’ve got a new board game with ancient ties.

Enso Koi is a strategy game where each player tries to capture their opponents’ koi fish while protecting their own. As players navigate the pond, seize and maneuver stones, and eliminate the rival fish, they’ll have to devise tactics while playing both offense and defense.

A mix of piece-capturing games like chess and territory-control games like Risk, Enso Koi offers an elegant new take on classic board game tropes.

It’s about a third of the way funded already, and for a first-timer on Kickstarter, that’s pretty impressive!


Have any of these games hooked you? Let us know which ones you’re supporting in the comments section below! And if there are any campaigns you’re supporting that we missed, let us know!

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A Writing Prompt with a Puzzle/Game Twist!

I’m always on the hunt for different ways that puzzles have found their way into pop culture and society in general, and it never ceases to amaze me how ubiquitous puzzles can be.

I recently stumbled across a puzzly reference in a list of writing prompts intended to spark some creative scribbling:

A long while back, the world came to an end, and with it your favourite newspaper. For years you’ve been filling the idle hours between scrounging and scavenging by solving crosswords puzzles. You’ve got 50 years worth of backlogs, but now you’ve completed every single one.

Every single one except the most recent one. The final one, that is. The crossword puzzle that never got released because the world ended.

So now you’re on a journey through the post-apocalyptic wasteland to find the last puzzle, and finally complete your collection.

A dystopian tale with a puzzly hook? Sounds like a can’t-miss YA book to me!

It’s an intriguing pitch — for a story or a roleplaying campaign — and one that reminds me of David Steinberg and the Pre-Shortzian Puzzle Project, as they’re still on the hunt for 142 missing New York Times crosswords that weren’t published in New York.

And, naturally, since my mind has wandered to puzzle-and-game-fueled scribblings, I simply must include this board game-inspired take on the classic Abbott and Costello routine “Who’s on First?” that a friend of mine penned. Enjoy!

Customer: Excuse me, do you sell this particular board game whose name I’ve forgotten, it’s like Parcheesi, only smaller and has a Pop-O-Matic dice rolling bubble in the middle.

Clerk: Are you looking for Trouble?

Customer: What? No! Sorry.

Clerk: Ah, we do have that. But without the dice popper.

Customer: What?

Clerk: Sorry.

Customer: No, it’s fine. I just want your opinion of the other game you have, if it’s no trouble.

Clerk: Well, it kind of is. According to some people.

Customer: Sorry?

Clerk: Yes.

Customer: You are fast becoming a source of aggravation.

Clerk: Oh, we have that one, too!

Customer: Argh! What. Game. Were you talking about before, and what’s your opinion?

Clerk: Sorry, and it’s no Trouble, if you ask me.

Customer: Well, great.

Clerk: So do you want that?

Customer: Huh?

Clerk: Or would you prefer Aggravation?

Customer: I’d rather you gave me a clue!

Clerk: Well that game’s nothing like Parcheesi.

Customer: Then why bring it up?

Clerk: I didn’t, you did!

Customer: Look, just… go.

Clerk: We don’t have that, but what about Othello?

Customer: ARGH!


As always, puzzles and games make everything better.

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